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Video blogs create opportunities to exchange ideas, share timely news, record events, update projects, show pictures or post writings similar to a diary or journal. Additional information can be made available through links posted on the blog site.

Readers and viewers of your blog respond to the blogger through comments on the blog page.

Blogging can be used either for play or for work, and can be compared to instant messages. Some of the time you will see random free thoughts or notes that someone has posted in order to make a statement, other times a blog might just be a series of funny musings. People use blogging for work, project posting, file sharing, related links, schedules as well as an exchange of ideas on how to get something done. Families can use it to share personal news, and educators for class discussion groups.

Many blogs syndicate their content to subscribers using RSS, a popular content distribution tool.

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